Serena

Serena Hat — ASN

Effortless, sun-kissed, and beautifully crafted — the Serena Hat from ASN is the perfect wide-brimmed straw hat for full sun protection with relaxed, natural elegance. Its body is braided by artisan hands and interlaced with palm leaves, completed with a rustic cotton braided trim that adds warm, earthy charm to an already stunning silhouette. Handwoven from 100% natural palm leaf, the Serena is a wide-brimmed fedora that transitions seamlessly from the showground to the shoreline, from the barn to a sun-drenched afternoon out.

Each hat is lovingly handmade using natural materials and artisanal techniques, meaning every piece carries its own subtle variation in color and texture — a mark of authentic, handcrafted character that no machine-made hat can replicate.

Crafted with natural materials and artisanal care:

• 100% natural palm leaf construction braided by artisan hands and interlaced for a refined, finished design
• Rustic cotton braided trim for a warm, earthy, natural finishing touch
• Wide-brimmed fedora crown for full sun protection and a relaxed, luxurious silhouette
• Crown 4" / Brim 11cm for a balanced, proportioned wide-brim profile
• Handwoven with artisanal techniques — each hat carries unique natural variation in color and texture
• Inner elastic band for a secure, comfortable fit
• One size fits most — standard medium 58cm, true to size
• Spot/special cleaning for easy, convenient maintenance
• Handcrafted in Mexico for authentic artisanal character

Relaxed, effortless, and kissed by the sun — the Serena pairs beautifully with breeches, linen, or your favorite summer outfit, adding natural, artisanal warmth to every look.

Perfect for equestrians, beach lovers, and hat enthusiasts looking for a handcrafted wide-brim straw fedora with full sun protection and rustic natural charm.

Material: 100% Palm Leaf, Cotton Braided Trim

Care: Spot/special cleaning only. Handle with care — handwoven artisanal piece. Made in Mexico. From ASN.